The event takes place between February 4th and 7th, at São Paulo Expo, and marks the beginning of the Brazilian calendar of fairs in the segment, bringing together the biggest names in the furniture, accessories and decoration industry to present the news and the main market trends for a select audience of retailers and buyers from Brazil and abroad. There will be more than 160 exhibitors, spread over an area of ??30 thousand m², with the expectation of receiving more than 20 thousand visitors. 

 

“We are going to promote the ideal scenario for our exhibitors and visitors to promote business, with high decoration as the main product. ABIMAD is a consolidated fair, with 16 years of history, and in 2020 we will have an event even more focused on the excellence of results”, explains Michel Otte, president of ABIMAD. To this end, in 2020, the association will continue the partnership and cooperation agreement with ABIMÓVEL to carry out the business rounds of the Buyer Project, promoted by the Brazilian Furniture (ABIMÓVEL) and Apex-Brasil project.

 

Moreover, reinforce the promotion and incentive for exportation for members of the ABIMAD Export project, the fair will hold its traditional international business rounds, which will count on the participation of 54 exporting companies that will sponsor the importers' coming as VIP guests. “The two initiatives are important tools to bring suppliers closer to the main international buyers,” says Michel.

 

Connecting Design

 

ABIMAD's new promotional campaign has the motto “Connecting Design”. The theme is an analogy to the famous magic cube in which, in order to achieve the goal of uniting all colors, it takes wisdom, commitment, concentration, experience, intelligence, skill and logic. “Comparing the cube with the high decoration design, we want to tell the market that the ABIMAD fair brings together all its stages, idealization, creation, development, configuration, conception, elaboration and specification of products, in 4 days of the fair with the main manufacturers and suppliers in the high decoration market”, points out Michel Otte. The campaign brings images of the highlights of the last edition.

 

Service:

 

ABIMAD'29

 

Date: February 4th to 7th, 2020

 

Opening hours: Tuesday to Thursday, from 10 a.m to 7 p.m; and Friday from 10 a.m to 5 p.m. (Last day: accreditation until 12 a.m)

 

Location: São Paulo Expo

 

Address: Rod. dos Imigrantes, s/n - Vila Água Funda, São Paulo/SP

 

Information: www.abimad.com.br 

 

 

About ABIMAD

 

Founded in May 2003 by a group of 37 entrepreneurs in the furniture sector in the country, ABIMAD (Brazilian Association of High Decoration Furniture Industries) is a non-profit entity that aims to create business opportunities for its members through ABIMAD Fair which, with 16 years of history, has become the main fair for high-end furniture and accessories in Latin America and the only one in the sector focused on business. With two annual editions, which bring the best of Brazilian design and the main international trends, ABIMAD also has three important programs: ABIMAD Export, ABIMAD VIPs and Revista Hall. Currently, there are 181 brands of associated furniture and decoration accessories, coming from all over Brazil.