The project expands its reach with new Niches, markets, and actions in the 2025–2026 cycle

Aiming to broaden the global presence of Brazilian furniture and strengthen the international competitiveness of the country’s industry, ABIMÓVEL (Brazilian Furniture Manufacturers Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency) are taking another strategic step in growing the Brazilian Furniture Project. Entering a new cycle in 2025 with even more initiatives and target markets, the project now extends its invitation not only to furniture manufacturers and designers but also to the components and supplier industries, thereby strengthening Brazil’s position worldwide and opening new business opportunities across the entire furniture chain.

The goal is to demonstrate to the world a fully integrated production chain — running from north to south — capable of innovating and offering comprehensive solutions. These attributes are increasingly valued in the global market, adding significant worth to the Brazilian industry and its products.

In its previous 2023–2024 cycle, the project saw significant achievements, reaching US$ 367 million in closed and prospective deals and conducting over 4,100 international business meetings. Participant companies achieved an +8.2% growth in international positioning, surpassing the national industry average of +3.2% and defying the global downward trend of -3.73%.

For Irineu Munhoz, President of ABIMÓVEL, this sustained progress is directly linked to bringing together multiple links in the furniture chain:

“It is critical for furniture manufacturers, components industries, and other suppliers to work together toward common goals: expanding business, forging lasting partnerships, and elevating the standing of Brazilian-made furniture both at home and abroad. The Brazilian Furniture project offers a strategic platform to showcase Brazil’s manufacturing potential, competitiveness, sustainability, innovation, and signature design on the world stage, further strengthening our presence and reputation in top global markets.”

Major Events and New Markets

The 2025–2026 Brazilian Furniture calendar presents numerous opportunities for those looking to establish an international presence. The schedule covers a range of activities in several countries, including international fairs, trade missions, business rounds, design and image programs, sustainability initiatives, and market intelligence. This approach ensures continued visibility for Brazilian brands and designers in well-established markets while also venturing into new strategic destinations. Highlights of this cycle include:

• iSaloni (Milan, Italy): One of the world’s largest furniture design fairs, where Brazil has steadily gained prominence.
• ICFF (New York, USA): A major event bringing together global designers and manufacturers, opening doors to the highly demanding North American market (Brazil’s main export destination).
  COP30 (Belém, Brazil): An international forum on climate issues and a strategic occasion to underscore the sustainable positioning of Brazil’s wood and furniture industry.
• Trade Missions in Latin America, North America, Europe, Asia, and the Middle East: Expanding into emerging markets and consolidating a foothold in traditional destinations.
• National Fairs and International Matchmaking in Brazil: Targeting strategic regions in Brazil to encourage collaboration between local companies and international buyers.

See the full 2025–2026 schedule here:

“Through a synergy of initiatives, market intelligence, and participation in the industry’s top events, we are creating tangible opportunities for doing business while also bolstering the reputation of Brazilian industry and design,” says Clarissa Franco, responsible for the Brazilian Furniture Project at ApexBrasil.

It’s also important to highlight that ABIMÓVEL has just launched its new Business Intelligence (BI) Platform for companies participating in the Brazilian Furniture Project. Training sessions begin this February, helping professionals maximize the tool’s resources, features, and applications. Learn more here.

Strength of Programs and Initiatives

Brazilian Furniture offers an array of cross-functional programs designed to add value and knowledge for participating companies. These include:

• Design + Industry: Encourages product innovation by bringing creatives and manufacturers together to develop high-value-added furniture.
• Sustainability Program (SIMB): Assists and guides industries in adopting responsible social and environmental practices, meeting the highest global market standards.
  Commercial Intelligence: Produces reports and analyses on trends, competition, and opportunities in both domestic and international markets, providing strategic data to support decision-making.
• Business Rounds and Trade Missions: Connect Brazilian companies with potential buyers and partners, fostering commercial agreements and long-term partnerships.
• International Fairs and Image-Building Projects: Offer global visibility for brands through organized spaces and targeted activities at major furniture-industry events.

“Beyond products and services with ever-increasing added value, all these efforts converge on generating tangible results: more business, more investment, modernization, and greater employment and income in our country,” adds Cândida Cervieri, ABIMÓVEL’s Executive Director and Manager of the Brazilian Furniture Project.

Benefits for Member Companies

• Global Visibility: Participation in high-profile fairs and events, enhancing Brazil’s image as a byword for quality and innovation.
• International Networking: Opportunities to meet importers, potential distributors, and opinion leaders from diverse markets.
• Market intelligence: Exclusive studies, reports, and insights, as well as access to a Business Intelligence Platform offering 360° information to understand global demands and identify strategic opportunities.
• Sustainability as a Competitive Advantage: Alignment with ESG (Environmental, Social, and Governance) practices, increasingly demanded by global buyers.
• Design Integrated with Industry: Collaboration between creatives and manufacturers for the development of new concepts, products, and collections with signature design and added value.
• Ongoing Support from ABIMÓVEL and ApexBrasil: Technical guidance, training, and continual updates on market trends and opportunities.

Join the Brazilian Furniture Project

Companies interested in joining the Brazilian Furniture actions can get in touch to learn more about upcoming events, promotional activities, consulting, and training programs:

Email: projetos@abimovel.com | executiva@abimovel.com
Website: brazilianfurniture.org.br

According to Cândida, the current focus is on building an even stronger production chain, encompassing every effort from raw material suppliers and component manufacturers to the designers and the final producers:

“When all links work in harmony, the international market recognizes the collective strength of our sector. This brings significant gains not just for participating brands, but for Brazil’s economy as a whole.”

Brazilian Furniture Project

The Brazilian Furniture Project is an initiative of ABIMÓVEL in partnership with ApexBrasil. Its mission is to boost the global presence of the Brazilian furniture industry through a range of strategic actions based on the pillars of sustainability, competitiveness, and integrated design. Currently, about 175 companies participate in the project.

In 2023, the Brazilian furniture industry ranked as the world’s sixth-largest producer and the 28th-largest exporter, generating revenues of more than US$735.3 million by selling ready-to-use products to around 180 countries.

To join the project and showcase your brand at the world’s leading furniture trade events, visit: brazilianfurniture.org.br 

About ABIMÓVEL

Representing the furniture industry from north to south of Brazil, ABIMÓVEL (Brazilian Furniture Manufacturers Association) has worked for nearly five decades to strengthen the nation’s furniture sector. Through a proactive agenda and partnerships with public and private stakeholders, the organization spearheads various initiatives that aim to boost production, improve business environments, and open new markets for Brazil’s furniture companies.

To achieve this, ABIMÓVEL implements an array of measures focused on competitiveness and innovation in the industry. These include participation in international trade shows and business networking events, as well as export projects, sustainability and design programs, manufacturing improvements, support for micro and small businesses, and commercial intelligence, among others. 

About ApexBrasil

ApexBrasil (Brazilian Trade and Investment Promotion Agency) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives, such as prospective and trade missions, business rounds, support to the participation of  Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand. The agency also works closely with public and private stakeholders to attract foreign direct investment (FDI) in strategic sectors, promoting the competitiveness of Brazilian companies and the country as a whole.

FURNITURE: OUR BUSINESS!
Brazilian Furniture

Manufacturers Association – ABIMÓVEL
Press Office: press@abimovel.com