Mexico has been one of the markets that report the highest demand for furniture produced in Brazil
In another initiative of the Brazilian Furniture Project, developed in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brazil), Brazilian companies attended the Design Week Mexico in the end of October. The show, considered one of the largest in the world in the design segment, included the presence of Brazil as a guest country at this year’s edition.
One of the participants was Ornare, which has the Mexican market as one of its main targets. Thiago Tadeu, responsible for the international business management, defines the company’s presence at the event as very productive, noting that it has implemented more than ten major projects in the Mexican capital from Miami and is now interested in establishing a flagship store in country.
According to Thiago Tadeu, Ornare’s main objective at the event is to learn more about the concept of the Luxury Design market in the Mexican capital, through the networking with architects, designers and retailers. “We seek to prospect potential resellers interested in representing the brand in Mexico City with the opening of a showroom. We did not intend to sell furniture but to attract business and this goal was achieved,” he said. “With the support of Apex-Brazil and the Brazilian Furniture Project, it was possible to offer a sophisticated structure to welcome the Mexican audience,” says Thiago.
Another company attending the Design Week Mexico was A Lot Of. According to Pedro Franco, Chief Executive Officer (CEO), “the work performed by the Brazilian Furniture and Apex-Brazil has provided a great support to companies that wish to make Brazil a producer of excellence. Speaking specifically of A Lot Of, the Project has greatly assisted us in our process of internationalization, not only with the Mexican market. This year, we have also been part of important actions held in the United States, Dubai and Milan,” he says.
With respect to the Mexican market, Pedro Franco said that it attracts leading international brands, which rely on monobrands or local distributors, being strategic for the design market. “The Design Week Mexico has international recognition for being an event that also covers the conceptualization involving the brand, since it occurs in the streets and open spaces of the city and this characteristic helps to give visibility to our brand, which features products with strong identity encompassing a lifestyle,” he concludes.
Two initiatives have marked the participation of Brazil as a guest country of Design Week Mexico. The first was the Design Route 2013, which has gone through many especially structured spaces at different points of Mexico City, including the “Meet In”, located in the sophisticated district of Polanco. There the visitors could learn more about the new trends in furniture and design in the portfolio of these Brazilian companies recognized internationally.
In parallel to the Design Route, the Brazilian Furniture Project promoted a new edition of its Vendor Project, bringing together leading importers, wholesalers, distributors, trading companies, retailers and specifiers in the market. Bertolini, BRV, Itatiaia, Lopas, Santos Andirá, Unicasa, Carraro, Mademóveis, Kiplac, Leifer and Parma are the eleven companies that participated in the roundtables. Last year, the Vendor Project promoted 152 meetings that were responsible for generating a projection of approximately of US$ 3 million.
Mexico has been one of the markets that report the highest demand for furniture produced in Brazil and integrates the list of target countries of the Brazilian Furniture Project. “The economic and commercial data of Mexico are favorable and recommend investments in differentiated actions and actions that promote business such as this one we are organizing. Comparing the first half of 2012 and this year, our members have grown 66% in the volume of exports to that country,” says João Araújo Neto, Brazilian Furniture Project Manager.
