The program is part of the Brazilian Furniture Project, developed by ABIMÓVEL in partnership with ApexBrasil, connecting Brazilian industries and designers
One of the most prestigious events in the design and furniture world, the Salone del Mobile.Milano 2024, or as it is popularly known, iSaloni, will be the scene of a great celebration of creativity, raw materials, sustainable management, and the integration of Brazilian industry and design. In addition to the eight Brazilian companies that will be exhibiting their collections in a prominent position at the fair – which takes place between April 16 and 21, 2024, in Milan, Italy – the Brazilian Furniture Project is also preparing the “DESIGN + INDUSTRY” exhibition: presenting 41 new pieces developed by 22 brands in collaboration with national designers through the program.
The show takes place in Hall 03 – D21/D23 of the traditional Rho Fiera Milano, showing first-hand the results of the partnerships promoted by the program between 2022 and 2023. The Design + Industry program is a strategic component of the Brazilian Furniture Project, an initiative led by ABIMÓVEL (Brazilian Furniture Manufacturers Association) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), which aims to increase the competitiveness and consequently the exports of the Brazilian furniture industry, promoting internationalization and expanding the presence of these brands on the global market.
The program operates at all stages of product development and commercialization, from conception to production, marketing, and commercial promotion, connecting furniture designers and manufacturers who align and complement each other to integrate and boost the creative and technological potential of the national furniture sector.
The pieces and collections developed through these partnerships therefore combine creativity and technology, as well as sustainability, production efficiency, and economic viability. Some of the characteristics that will be highlighted at the Salone del Mobile.Milano, which is considered the most important showcase for furniture design in the world.
Cândida Cervieri, executive director of ABIMÓVEL and manager of Brazilian Furniture, stresses the importance of the program: “The development of pieces and collections is a complex process that involves several stages, from market research and product conception to large-scale production and distribution. Design + Industry supports the various stages of this process, collaborating not only in aesthetic terms but also in efficiency, so that our industry can develop ever higher quality products that meet the desires and needs of the national and international markets.”
The participation of these Brazilian companies and professionals alongside the world’s biggest brands in the sector in Milan once again demonstrates the positioning of the national furniture sector in the global market, while highlighting as well all the particularities that make up the so-called “Brazilianness”: the hallmark of the country’s design, known for its natural raw materials, especially native woods and other elements such as fibers and ropes, leathers, fabrics, wools and weaves; as well as organic colors; sustainable practices and special techniques; as well as shapes that seem to materialize the popular Brazilian rhythm.
Brazilian Furniture at Milan Design Week 2024
This year, the Brazilian Furniture Project is taking another significant delegation of Brazilian companies and designers to Milan with the support of ABIMÓVEL and ApexBrasil. In exclusive booths specially designed to emphasize the identity of Brazilian design, eight companies participating in the project will present their novelties at Halls 03, 10 and 18 of iSaloni.
The Brazil Lounge, in Hall 03, will be the meeting point, in a space specially designed to welcome, interact and integrate. The furniture will be provided by Uultis, a high-end brand from the Herval Group, which brings sophistication and Brazilian essence to the ambient. Elevating the comfort and warmth characteristic of Brazilian culture even further, the lounge will also feature the Tropical Forest hammock from Akra Collection, a piece that is an ode to traditional techniques and natural fibers found in the country.
In addition, the Brazilian Furniture Project is also collaborating with exclusive actions on the FuoriSalone circuit, which takes place in various locations in and around Milan between April 15 and 28, 2024, expanding the reach of its influence and showing the diversity of national design and industry. A highlight is “Coccoloba – Brazilian Exhibition”, which brings together 53 national companies and designers, organized by ApexBrasil with the support of ABIMÓVEL and curated by Bruno Simões.
Ornare is also taking advantage of the occasion of Milan Design Week 2024 to launch its first flagship store in Europe, located in the historic Gallarati Palace in the heart of the “Quadrilatero della Moda”, marking another significant milestone in the internationalization of Brazilian furniture with the support of the Brazilian Furniture Project. At the same time, ETEL is presenting the exhibition “Reset Modernity, Reinstituting Nature”, a celebration of the encounter between tradition and innovation through craftsmanship and natural materials, with pieces by renowned designers and a tribute to Percival Lafer, an iconic Brazilian architect and designer, also with the support of ABIMÓVEL and ApexBrasil through the Brazilian Furniture Project.
Brazilian Furniture Project
The Brazilian Furniture Project is an initiative led by ABIMÓVEL (Brazilian Furniture Manufacturers Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), aimed at increasing the Brazilian furniture industry’s participation in the international market through a set of strategic actions based on the pillars of sustainability, competitiveness, and design integrated into the industry.
To be a part of the project and place your brand in the biggest events in the sector around the world, visit: brazilianfurniture.org.br.
About ABIMÓVEL
ABIMÓVEL (Brazilian Furniture Manufacturers Association) has been working for over three decades to strengthen the national industry and furniture sector. With a purposeful agenda and in partnership with the public and private sectors, the entity works to boost production and improve the business environment in Brazil. Thus, creating opportunities and opening new markets for companies throughout the wood and furniture chain by implementing various initiatives focused on promoting competitiveness and innovation. These include export programs, sustainability, integrated industry design, factory adaptation, enhancement of micro and small businesses, and commercial intelligence, among others.
About ApexBrasil
ApexBrasil (Brazilian Trade and Investment Promotion Agency) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand.
FURNITURE: OUR BUSINESS
Brazilian Furniture Manufacturers Association – ABIMÓVEL
Press Office: press@abimovel.com
