From May 18 to 20, 2025, 33 companies and over ten designers from Brazil will participate in the ICFF (International Contemporary Furniture Fair) in New York, the premier contemporary furniture event in North America. Brazil’s participation, led by the Brazilian Furniture Project—an initiative by ABIMÓVEL (Brazilian Furniture Manufacturers Association) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency)—underscores the country’s commitment to promoting design that integrates cultural identity, sustainability, innovation, and industrial competitiveness.

Brazil’s presence at the fair has grown with each edition. In 2024, the national pavilion stood out among 450 exhibitors, generating over 2,000 business contacts and facilitating deals exceeding USD 76.1 million. The high rate of new connections (over 90%) demonstrated the international market’s growing interest in Brazilian design, which combines aesthetic originality, functionality, and a strong commitment to sustainable production.

This year, Brazil returns to ICFF with renewed vigor, presenting the North American market with a diverse delegation that includes major industry names, boutique brands, and collaborations between designers and manufacturers.

In addition to exclusive brand exhibition spaces, Brazil will once again present the “Design + Industry” exhibition, a showcase of creative connections between design professionals and furniture companies from various regions of the country. Curated by Liana Tessler, the exhibition features pieces developed through the program of the same name, also led by the Brazilian Furniture Project, offering solutions that explore Brazilian identity in a sophisticated and conscious manner—whether through the use of local and environmentally appropriate materials, mastery of woodworking techniques, or contemporary interpretations of cultural traditions.

Both spaces feature scenography designed by Estojo.

ICFF 2025 Trade Mission

The Trade Mission emphasizes the strategic dimension of Brazil’s participation, promoting business rounds between national brands and 20 invited international buyers from countries including the United States, Canada, Mexico, the United Kingdom, Puerto Rico, and the Dominican Republic.

The program begins with business rounds at the Brazilian Consulate General in New York on May 15 and 16, continuing throughout the week during the fair, creating an environment conducive to experience exchange, business generation, and strengthening commercial relationships.

According to Cândida Cervieri, Executive Director of ABIMÓVEL, “ICFF represents more than an international showcase; it serves as a platform for affirming Brazilian furniture design with national identity and global language, where we demonstrate our ability to combine innovation and aesthetic sensitivity with production viability and socio-environmental responsibility.”

She also highlights the importance of bringing numerous companies to the United States and strengthening regional ties amid a sensitive global geopolitical moment: “Presenting such a significant delegation at ICFF 2025 reaffirms the role of industry and design as diplomatic and economic bridges. Even though the international scenario presents challenges, we believe in the power of proximity, cooperation, and the value Brazil offers through a modern, sustainable, and creative industry. Brazilian design has authenticity and soul—and this genuinely interests mature markets like North America.”

NYCxDESIGN – New York Design Week 2025

ICFF is part of the official NYCxDESIGN – New York Design Week agenda, expanding the reach of the Brazilian delegation among architects, designers, buyers, curators, and specialized journalists. Beyond visibility, it’s about occupying a space of dialogue and influence on the global stage.

ABIMÓVEL and ApexBrasil emphasize that Brazilian Furniture is open to the participation of new companies, designers, and partners in the furniture and components production chain. The initiative offers continuous technical, intelligence, and commercial support, aiming to consolidate Brazil as one of the world’s leading hubs of sustainable design and innovation.

ICFF 2025
May 18–20
Javits Center – New York, USA

Brazilian Furniture Project

The Brazilian Furniture Sector Project is an initiative by ABIMÓVEL in partnership with ApexBrasil, aiming to increase the participation of the Brazilian furniture industry and supply chain in the international market through a set of strategic actions based on the pillars of sustainability, competitiveness, and design integrated with industry. Currently, around 175 companies participate in the project.

In 2024, the Brazilian furniture and mattress industry was the sixth-largest producer and the 26th-largest exporter globally, achieving revenue exceeding USD 763.02 million in finished products (excluding parts and components), representing a 3.8% growth compared to 2023. Including parts for furniture manufacturing, the total reached USD 870.20 million.

In a new cycle (2025–2026), the organizing entities invite not only furniture manufacturers and designers but also other companies in the components and suppliers sector to join the project, further expanding the reach of Brazilian furniture and reinforcing the competitiveness of the “Brazil” brand worldwide.

To join the project and showcase your brand at the world’s leading furniture sector events, visit: brazilianfurniture.org.br.

About ABIMÓVEL

Representing the furniture industry from north to south of the country, ABIMÓVEL (Brazilian Furniture Manufacturers Association) has been working for almost five decades to strengthen the national furniture industry. With a proactive agenda and in partnership with the public and private sectors, the entity leads various initiatives to boost production, improve the business environment, and open new markets for companies in the national wood and furniture chain. To this end, it implements various initiatives focused on fostering competitiveness and innovation in the sector, including participation in international fairs and business rounds, as well as export programs, sustainability, design integrated with industry, factory adaptation, support for micro and small businesses, commercial intelligence, among others.

About ApexBrasil

ApexBrasil (Brazilian Trade and Investment Promotion Agency) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, the agency conducts diverse trade promotion actions, such as prospective and commercial missions, business rounds, support for Brazilian companies’ participation in major international fairs, visits by foreign buyers and opinion leaders to learn about the Brazilian production structure, among other business platforms aimed at strengthening the Brazil brand. The agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on sectors strategic for enhancing the competitiveness of Brazilian companies and the country.

FURNITURE: OUR BUSINESS!

Brazilian Furniture Manufacturers Association – ABIMÓVEL
Press Office: press@abimovel.com