The Buyer Project at Movelsul 2025 starts today. Organized by ABIMÓVEL (Brazilian Furniture Manufacturers Association) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency) through the Brazilian Furniture Project, this initiative brings together 65 Brazilian furniture manufacturers and 19 international buyers for two days of business rounds — on Monday, February 17, and Tuesday, February 18 — in Bento Gonçalves, Rio Grande do Sul.

Over these two days, companies from different parts of Brazil will have direct contact with importers from 11 countries, highlighting the finest that the Brazilian furniture industry has to offer in terms of new products and collections, raw materials and finishes, design, sustainability, and innovation.

These meetings are strategic, therefore, not only for immediate deals but also for building medium and long-term business relationships. By doing so, they open new export possibilities and contribute to positioning Brazilian furniture brands on the global stage.

Buyers are coming from the following countries: Chile, Colombia, Costa Rica, the United States, Guatemala, Honduras, Paraguay, Peru, the United Kingdom, the Dominican Republic, and Uruguay.

Now, get to know the local companies that are taking part in the Buyer Project at Movelsul Brasil 2025:

VISIT MOVELSUL 2025

When: February 17 to 20, 2025
Opening Hours: 12 pm – 7 pm
Where: Bento Gonçalves Exhibition Center (RS, Brazil)
Registration: www.movelsul.com.br

Brazilian Furniture Project

The Brazilian Furniture Sectorial Project is an initiative led by ABIMÓVEL in partnership with ApexBrasil, aimed at enhancing the presence of the Brazilian furniture industry and supply chain in the international market through a series of strategic actions based on the pillars of sustainability, competitiveness, and integrated design. Currently, about 175 companies are participating in the project.

In 2024, the Brazilian furniture and mattress industry was the sixth largest producer and the 26th largest exporter in the world, achieving revenue of more than USD $763.02 million in finished products (excluding parts and components), which represented a growth of 3.8% compared to 2023. When including parts for furniture manufacturing, the total reached USD $870.20 million.

In a new cycle (2025-2026), the organizing entities are inviting not only furniture manufacturers and designers but also other companies from the components and suppliers sector to join the project, further expanding the reach of Brazilian furniture and reinforcing the competitiveness of the “Brazil” brand globally.

To join the project and showcase your brand at major furniture industry events around the world, visit: brazilianfurniture.org.br.

About ABIMÓVEL

Representing the furniture industry from north to south of Brazil, ABIMÓVEL (Brazilian Furniture Manufacturers Association) has worked for nearly five decades to strengthen the nation’s furniture sector. Through a proactive agenda and partnerships with public and private stakeholders, the organization spearheads various initiatives that aim to boost production, improve business environments, and open new markets for Brazil’s furniture companies.

To achieve this, ABIMÓVEL implements an array of measures focused on competitiveness and innovation in the industry. These include participation in international trade shows and business networking events, as well as export projects, sustainability and design programs, manufacturing improvements, support for micro and small businesses, and commercial intelligence, among others. 

About ApexBrasil

ApexBrasil (Brazilian Trade and Investment Promotion Agency) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives, such as prospective and trade missions, business rounds, support to the participation of  Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand. The agency also works closely with public and private stakeholders to attract foreign direct investment (FDI) in strategic sectors, promoting the competitiveness of Brazilian companies and the country as a whole.

FURNITURE: OUR BUSINESS!
Brazilian Furniture

Manufacturers Association – ABIMÓVEL
Press Office: press@abimovel.com