Entering a new cycle, the project features strategic initiatives in dozens of countries

On December 20, 2024, ABIMÓVEL (Brazilian Furniture Manufacturers Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency) officially renewed the Brazilian Furniture Project for another cycle. Aimed at expanding exports of products and services—while promoting the international growth of furniture brands, components, and suppliers—the project currently includes 175 companies and continues to grow.

During the previous two-year period (2023–2024), the initiative generated about US$367 million in closed and prospective deals through 4,118 rounds of negotiations with international buyers, as well as participation in major trade shows worldwide.

Over the same period, companies involved in the project achieved an +8.2% increase in their international positioning—exceeding the national average of +3.2% and distancing themselves from the global drop of -3.73% projected for the sector. Learn more about the results and market analysis here.

According to ABIMÓVEL’s Executive Director, Cândida Cervieri, the project plays a vital role in strengthening the organization’s mission to lead, integrate, represent, and develop Brazil’s wood and furniture production chain: “The Brazilian Furniture Project is essential for increasing competitiveness, championing sustainability and signature design, and boosting the global reputation of Brazilian furniture. It allows our furniture manufacturers, component producers, and other suppliers to carve out a growing share of the global market.”

International Business Analyst and responsible for the project at ApexBrasil, Clarissa Franco, adds: “Through a synergy of actions, market intelligence, and participation in top industry events, we’re creating real business opportunities and building up the reputation of Brazilian industry and design.”

Next Steps

The new 2025–2026 cycle features a strategic schedule of events, including trade show appearances, trade missions, and further initiatives—ranging from sector intelligence and sustainability to integrated design—taking place both in Brazil and in multiple markets across Europe, the Americas, Asia, and the Middle East. This approach will help bolster the sector’s presence in established target markets and economies on the rise.

“We expect that throughout this period, Brazilian Furniture will continue to drive export growth and consolidate the ‘Brazil’ brand abroad,” concludes Cândida, ABIMÓVEL’s Executive Director.

Check Out the 2025 and 2026 Brazilian Furniture Project Schedule in Brazil and Worldwide:

Interested in learning more about the project, joining the Brazilian Furniture Project, and participating in these and other initiatives? Get in touch: projetos@abimovel.com and executiva@abimovel.com.

Brazilian Furniture Project

The Brazilian Furniture Project is an initiative of ABIMÓVEL in partnership with ApexBrasil. Its mission is to boost the global presence of the Brazilian furniture industry through a range of strategic actions based on the pillars of sustainability, competitiveness, and integrated design. Currently, about 175 companies participate in the project.

In 2023, the Brazilian furniture industry ranked as the world’s sixth-largest producer and the 28th-largest exporter, generating revenues of more than US$735.3 million by selling ready-to-use products to around 180 countries.

To join the project and showcase your brand at the world’s leading furniture trade events, visit: brazilianfurniture.org.br

About ABIMÓVEL

Representing the furniture industry from north to south of Brazil, ABIMÓVEL (Brazilian Furniture Manufacturers Association) has worked for nearly five decades to strengthen the nation’s furniture sector. Through a proactive agenda and partnerships with public and private stakeholders, the organization spearheads various initiatives that aim to boost production, improve business environments, and open new markets for Brazil’s furniture companies.

To achieve this, ABIMÓVEL implements an array of measures focused on competitiveness and innovation in the industry. These include participation in international trade shows and business networking events, as well as export projects, sustainability and design programs, manufacturing improvements, support for micro and small businesses, and commercial intelligence, among others.

About ApexBrasil

ApexBrasil (Brazilian Trade and Investment Promotion Agency) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of  Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand. The agency also works closely with public and private stakeholders to attract foreign direct investment (FDI) in strategic sectors, promoting the competitiveness of Brazilian companies and the country as a whole.

FURNITURE: OUR BUSINESS!

Brazilian Furniture Manufacturers Association – ABIMÓVEL
Press Office: press@abimovel.com