An initiative led by ABIMÓVEL (The Brazilian Furniture Manufacturers Association) in partnership with ApexBrasil (The Brazilian Trade and Investment Promotion Agency), the Brazilian Furniture Project is getting ready for the fall edition of High Point Market 2023, which starts this Saturday (14) and runs until next Wednesday (18), in the city of High Point, in the United States. A total of 21 Brazilian companies are taking part in the event, which includes both the exhibition of national brands and products at exclusive stands at the fair and business roundtables.
It’s worth mentioning that the North American country is the main importer of Brazilian furniture, holding 31.7% of all products exported by Brazilian furniture brands in the first half of this year.
Aware of the region’s potential as well as of the relevance of the event, which traditionally also attracts visitors from 100 other countries, the Trade Mission participants will have the chance to strengthen networking, do business, and establish partnerships directly with qualified international buyers through face-to-face business rounds strategically organized by the Brazilian Furniture Project team.
In addition, 10 of these companies will also be exhibiting during the fair, at exclusive booths designed to highlight the physical and visual differentials of Brazilian furniture, produced using techniques, raw materials, styles, and unique processes that make the country’s furniture industry a benchmark for quality, sustainability, creativity and design.
“The High Point Market is not only a strategic bridge connecting the Brazilian furniture industry with North American buyers, but also a platform for boosting new markets, which will have the chance to see the results of the efforts and investments made by Brazilian brands in innovation, quality, design, sustainability management and the standardization of our products in synergy with the main global criteria and demands”, says the executive director of ABIMÓVEL and manager of Brazilian Furniture, Cândida Cervieri.
Get to know the companies participating in the event and find out some of the new products that will be presented at High Point Market – Fall 2023 Edition.
Brazilian companies participating in the Trade Mission and as exhibitors at High Point Market:
BERTOLINI
MÓVEIS CARRARO
DOIMO
DOMUM INTERIORES
HERVAL MÓVEIS
IDIMEX
MARÊ MOBÍLIA
MEMPRA
RONEGA
SIER MÓVEIS
Participants in the High Point Market Trade Mission:
ARTESANO
MÓVEIS BECHARA
BERTOLINI
BORTOLINI MÓVEIS
CABANNA MÓVEIS
CAEMMUN
MÓVEIS CARRARO
CREATORE SOFÁS
DE LAVIE / TREBOLL
DOIMO
INM BRASIL
DOMUM INTERIORES
HERVAL MÓVEIS
IDIMEX
MARÊ MOBÍLIA
MEMPRA
MODALLE
MÓVEIS JAMES
RONEGA
SIER MÓVEIS
RUDNICK
“We are excited about our participation in another edition of High Point Market. The last time we took part in the fair, in 2021, the time was still delicate due to the Covid-19 pandemic, yet we were successful with long-lasting business partnerships. Now, given the current scenario, our expectation for this Fall 2023 edition is that Brazilian companies will do even more substantial business and reach a greater number of international buyers”, once again points out ABIMÓVEL’s executive director.
“The partnership between ABIMÓVEL and ApexBrasil is an important tool in strengthening the presence of Brazilian furniture on the international market. Quality, creativity, and a commitment to sustainability define our industry, and the fair at High Point is an essential showcase to show the world what Brazil has to offer”, adds the project manager at ApexBrasil, Clarissa Franco.
High Point Market – Fall 2023
When? October 14th to 18th
Where? Market District – High Point, North Carolina, USA
Brazilian Furniture Project
The Brazilian Furniture Project is an initiative led by ABIMÓVEL (The Brazilian Furniture Manufacturers Association) and ApexBrasil (The Brazilian Trade and Investment Promotion Agency), which aims to increase the participation of Brazilian companies in the international market through a set of strategic actions based on the pillars of sustainability, competitiveness, and design integrated into the industry.
Around 150 companies participate in the project, having access to strategic information on Commercial and Competitive Intelligence, International Trade Fairs and Missions, Buyer Projects, Image Project, Design programs, among other numerous activities abroad.
For this and next year, the proposal for commercial promotion in line with the project foresees a robust effort, with more than 50 structuring and strategic actions in priority and secondary target markets, in both physical and remote formats, further expanding the possibilities for participation and engagement by the project’s member companies and international buyers.
About ABIMÓVEL
The Brazilian Furniture Manufacturers Association has been working for more than three decades to strengthen the national furniture industry and sector. In partnership with both the public and the private sectors, it seeks to boost production, improve the business environment, and create opportunities for its members.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. In order to achieve these objectives, ApexBrasil carries out a variety of trade promotion actions aimed at promoting exports and enhancing the value of Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international trade fairs, visits by foreign buyers and media influencers to get to know the Brazilian production structure, among other business platforms that also aim to strengthen Brazil as a brand.
FURNITURE: OUR BUSINESS!
Brazilian Furniture Manufacturers Association – ABIMÓVEL
Press Office: press@abimovel.com
