Bringing together more than 60 Brazilian companies and around 20 international buyers from the furniture sector in one place, ABIMÓVEL (Brazilian Furniture Manufacturers Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency) are organizing the Movelsul Brasil 2025 Buyer Project. This strategic initiative will take place on February 17 and 18, during Movelsul Brasil (which runs until February 20) at the Bento Gonçalves Exhibition Center, in the state of Rio Grande do Sul (Brazil).

The Buyer Project is one of the most recognized and impactful initiatives within the Brazilian Furniture Project, facilitating direct interaction between Brazilian furniture manufacturers and qualified international buyers. Through a carefully structured matchmaking process and targeted business meetings, the event serves as a key platform for fostering partnerships, expanding exports, and accelerating the internationalization of Brazilian companies. By attracting investments and new business opportunities, it further strengthens the industry’s position in the global market.

According to Cândida Cervieri, Executive Director of ABIMÓVEL and Manager of the Brazilian Furniture Project, the initiative also reinforces Brazil’s reputation as a hub for innovation, competitiveness, and design.

“The Buyer Project has been instrumental in consolidating our presence in the international market. Every meeting and business roundtable held during major events like Movelsul presents real opportunities to establish solid and long-lasting business relationships, further strengthening our industry on a global scale,” highlights Cervieri.

She also emphasizes the importance of showcasing Brazilian talent, innovation, production capacity, and design trends worldwide:

“Brazilian design is renowned for its creativity, sustainability, and quality. Such initiatives are essential in presenting these attributes to the world. Through them, we combine tradition and innovation, demonstrating that Brazil has a lot to offer!”

Strong Results in the Last Edition

The previous edition of the Movelsul Buyer Project, held in 2023, brought together 60 Brazilian companies and 20 international buyers from 17 countries. A total of 529 business meetings were conducted, generating over US$ 30.5 million in closed and potential deals.

For the 2025 edition, expectations remain high, with an expansion in global participation as buyers from multiple regions seek new partnerships and high-quality Brazilian products.

It is also worth noting that, after two joint editions, Fimma Brasil and Movelsul Brasil will once again be held separately this year.

VISIT MOVELSUL 2025

When: February 17 to 20, 2025
Opening Hours: 12 PM – 7 PM
Where: Bento Gonçalves Exhibition Center (RS, Brazil)

Registration: www.movelsul.com.br

Brazilian Furniture Project

The Brazilian Furniture Project is an initiative of ABIMÓVEL in partnership with ApexBrasil. Its mission is to boost the global presence of the Brazilian furniture industry through a range of strategic actions based on the pillars of sustainability, competitiveness, and integrated design. Currently, about 175 companies participate in the project.

In 2023, the Brazilian furniture industry ranked as the world’s sixth-largest producer and the 28th-largest exporter, generating revenues of more than US$735.3 million by selling ready-to-use products to around 180 countries.

To join the project and showcase your brand at the world’s leading furniture trade events, visit: brazilianfurniture.org.br.

About ABIMÓVEL

Representing the furniture industry from north to south of Brazil, ABIMÓVEL (Brazilian Furniture Manufacturers Association) has worked for nearly five decades to strengthen the nation’s furniture sector. Through a proactive agenda and partnerships with public and private stakeholders, the organization spearheads various initiatives that aim to boost production, improve business environments, and open new markets for Brazil’s furniture companies.

To achieve this, ABIMÓVEL implements an array of measures focused on competitiveness and innovation in the industry. These include participation in international trade shows and business networking events, as well as export projects, sustainability and design programs, manufacturing improvements, support for micro and small businesses, and commercial intelligence, among others. 

About ApexBrasil

ApexBrasil (Brazilian Trade and Investment Promotion Agency) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives, such as prospective and trade missions, business rounds, support to the participation of  Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand. The agency also works closely with public and private stakeholders to attract foreign direct investment (FDI) in strategic sectors, promoting the competitiveness of Brazilian companies and the country as a whole.

FURNITURE: OUR BUSINESS!

Brazilian Furniture Manufacturers Association – ABIMÓVEL
Press Office: press@abimovel.com